10.1.12. Apostrophe
Apostrophes mark the possessive form, contractions or the plurals of single lower-case letters.
The possessive form of any singular noun and of plural nouns not ending in the letter ‘s’ is marked by an apostrophe followed by the letter ‘s’:
an actress’s role
the owner’s car
women’s rights
the MEP’s expenses
After a plural ending in the letter ‘s’, however, the possessive ‘s’ is omitted:
footballers’ earnings
the MEPs’ expenses
There is no apostrophe in possessive pronouns:
its (as distinct from it’s, i.e. ‘it is’), ours, theirs, yours
Some place names containing a possessive omit the apostrophe (Earls Court, Parsons Green), while others retain it (St John’s Wood, King’s Lynn). See the New Oxford Dictionary for Writers and Editors for individual cases.
Contractions. Apostrophes are also used to indicate contractions, i.e. where one or more letters have been omitted from a word or where two words have been joined together. Contractions are common in informal texts, but should not be used in formal texts. For example:
don’t = do not
it’s = it is (as distinct from the possessive pronoun ‘its’)
who’s = who is (as distinct from the possessive pronoun ‘whose’)
you’re = you are (as distinct from the possessive pronoun ‘your’)
The plurals of single lower-case letters take an apostrophe to avoid misunderstanding:
Dot your i’s.
Mind your p’s and q’s.